For those who weren’t around at the time, back in the early 1990s a bait arrived that would go on to change carp fishing forever.
That bait was Big Fish Mix.
From the very beginning, the philosophy behind Big Fish Mix was simple:
Quality.
No shortcuts.
No compromise.
Only the finest ingredients available, carefully selected and used at levels that allow carp to benefit from everything the bait has to offer.
So what does that mean for you as a carp angler?
It means confidence.
Confidence that every ingredient has a purpose, every inclusion level has been carefully considered and every part of the bait has been developed to create a food source carp want to return to time and time again.
At the heart of Big Fish Mix is a premium-grade fishmeal foundation, using some of the finest fish meals available, making up over 50% of the base mix.
Added to this is pre-digested fishmeal, providing a highly soluble source of protein and attraction that carp can quickly recognise and utilise.
Then comes the inclusion of human food-grade milk and whey proteins, delivering exceptional nutritional value alongside a rich amino acid profile.
Sluis CLO, a legendary bird food ingredient that has been used successfully in carp baits for decades, adds another dimension. Naturally attractive, highly digestible and packed with ingredients carp love, it perfectly complements the rich fishmeal and milk protein content.
To complete the nutritional package, we include a carefully selected blend of vitamins and minerals, helping provide carp with the essential elements required for health, growth and conditioning.
Finally, the Big Fish Mix base mix is finished with Haith’s Robin Red — the iconic spice blend that has been a firm favourite among carp anglers worldwide for over 40 years.
The Liquid Package
The attention to detail doesn't stop with the base mix.
The liquid package has been carefully selected to complement the ingredients perfectly, adding further attraction and nutritional value without compromising the bait’s balance.
First up is Tuna Hydro, a rich source of protein with an impressive amino acid profile, adding another highly attractive element to an already proven formula.
The flavour package consists of our Nature Identical Salmon Flavour, UTCS Caviar Flavour and finished off with our much talked about Black Pepper Essential Oil.
A combination that has been proven time and time again on some of the toughest carp waters.
The Result?
A bait that carp recognise as a genuine food source.
A bait built around nutrition, attraction and long-term acceptance.
And most importantly, a bait that anglers can have complete confidence in.
The Test of Time
In a world where new “wonder baits” appear every season, Big Fish Mix continues to do what it has always done — catch carp.
Year after year.
Season after season.
Decade after decade.
That is the true measure of a successful bait.
Big Fish Mix has accounted for countless personal bests, lake records and memorable captures across the UK, Europe and beyond.
Whether you are building a long-term campaign on a challenging venue, targeting a special fish or simply looking for a bait you can trust for occasional sessions, Big Fish Mix continues to deliver.
Because trends come and go.
Marketing claims come and go.
But results stand forever.
A true carp fishing classic.
A bait that has stood the test of time.
A bait that continues to prove quality never goes out of fashion.
Check out the thousands of Big Fish Mix catch reports across our social media pages, with stunning carp, personal bests and lake records continuing to fall to this legendary bait.




